News

Exclusive look at the ATC's new Golden Slipper campaign

12th Feb 2015

Sydney Morning Herald - by Andrew Webster - Thursday, 12 February 2015

This is the first look you'll get of the Australian Turf Club's cracking new promotion of the Golden Slipper carnival.

Featuring leading female jockey Kathy O'Hara and the horses of top Sydney trainers Peter and Paul Snowden, the "New Breed Prepares" campaign was shot in Inglis' historic Sydney Newmarket complex ahead of the three-day carnival on March 14, 21 and 28 at Rosehill Gardens.

Slipper day, of course, has always been massive, and this year will be no different, featuring the $3.5 million Golden Slipper, $1 million George Ryder, $500,000 Ranvet Stakes, $500,000 Rosehill Guineas and $400,000 The Galaxy.

The ATC copped some flak last year for its advertising campaign but this one is dripping class.

CLICK HERE to watch the campaign.

This effort is the first under new ATC chief operating officer Tony Partridge and goes to the heart of the club's plans for Rosehill Gardens – right through from the latest $16 million it is spending on refurbishments to the innovation of racing and events out west.

"For the horses competing, the New Breed is the horse that will rocket to stardom by winning the Golden Slipper, as well as their future progeny," Partridge said. "No race in Australia influences breeding and particularly yearling sales as much as the Golden Slipper. Colts can literally become worth their weight in gold and are destined to sire generations of future stars the moment they win the Golden Slipper.

"Racing's customers and participants also relate to the New Breed. If you think a bit differently, and can challenge the status quo and prefer fun and excitement over stuffy traditions, then you're part of the New Breed.

"You are either young, or young at heart. The New Breed might be tech savvy punters, social racegoers with their own unique flair, jockeys with Twitter accounts and modelling contracts.

"Like the crowd at Rosehill Gardens they take their racing seriously, but not themselves too much, and above all else they have some fun."

Sydney racing is starting to heat up, starting on Saturday with a quality field in the Apollo Stakes. Remember, bet with your head - not over it.